Google Ads

Scaling Patient Leads for a New Physical Therapy Clinic in Raleigh, NC

How Google Ads + SEO Generated 81 Qualified Leads at $3.75 CPC for a New Healthcare Clinic

IndustryHealthcare – Physical Therapy

LocationRaleigh, North Carolina

ChannelGoogle Ads (PPC)

Duration6 Months

Business Objective

Maximize qualified patient leads while continuously reducing cost per acquisition for a newly launched physical therapy clinic.

Establish market visibility for a new clinic
Generate consistent patient inquiries
Optimize lead acquisition costs
Scale efficiently without budget waste

Initial Challenges

No historical advertising or conversion data
Strong competition from established local clinics
High CPC pressure on core physical therapy keywords
Need for immediate, appointment-ready patient leads
Requirement to scale efficiently without budget waste

Strategy & Execution

Our Growth Framework

A phased approach designed for measurable, sustainable results.

Google Ads – Precision Search Campaigns

Actions Taken

Launched intent-driven search campaigns focused on treatment and location-based keywords
Structured campaigns by service category for tighter control and scalability
Eliminated low-intent keywords through ongoing search term analysis
Optimized ad copy based on patient pain points and urgency

Outcome

High-intent keyword groups delivered CTR up to 23% and cost per conversion as low as $14.

SEO & Local Market Support

Actions Taken

Optimized service pages for Raleigh-based searches
Strengthened Google Business Profile visibility
Ensured message alignment between paid ads and organic search results

Outcome

Consistent organic visibility supporting paid campaign performance.

Advanced Tracking & Optimization

Actions Taken

Implemented call and form conversion tracking
Segmented conversions by keyword and service type
Used conversion data (not impressions) to drive optimization decisions

Outcome

Budget shifted toward keywords producing appointment-ready leads. Conversion efficiency increased while CPC declined.

Performance Impact

The Results

9.33K

Impressions

Total Conversions

$3.75

Average CPC

$2.86K

Total Ad Spend

Evidence

Performance Screenshots

Google Ads Campaign Performance

Optimization Results

Key Learnings

Treatment urgency and pain-related intent converted at the highest rate
Location-specific searches produced higher-quality leads
Focused service messaging significantly outperformed generic ads
Data-driven optimization enabled continuous scaling

Conclusion

By combining data-driven Google Ads optimization, local SEO alignment, and advanced conversion tracking, MD Astra helped a newly launched physical therapy clinic in Raleigh transition from market entry to sustainable patient acquisition.

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