Digital Marketing for Home Services & Contractors
More Local Leads. More Booked Jobs. Less Hassle.
Struggling to Get Consistent Leads from Your Website or Ads?
You might be the best plumber, electrician, HVAC technician, or appliance repair pro in town—but if your business isn’t visible online or your ads aren’t converting, you’re leaving money on the table.
Many contractors still rely on referrals or outdated tactics. But homeowners today search online before they pick up the phone. If you’re not showing up—or not standing out—you’re missing valuable leads.
At MD Astra, we specialize in digital marketing for home service businesses—helping contractors dominate local SEO, run high-ROI Google Ads and Facebook campaigns, and turn clicks into booked appointments.
Our Proven Full-Funnel Strategy for Home Service Marketing
- Local SEO for contractors: Rank for service-based keywords like “emergency plumber in Raleigh”
- Google Ads for plumbers and HVAC pros targeting high-intent homeowners
- Facebook ads for contractors featuring before-after images, testimonials
- SEO content that answers homeowner questions & builds trust
- Branded, mobile-optimized landing pages (e.g., AC repair, drain cleaning)
- Easy-click forms, call tracking & CRM integration
- Show off customer reviews and project galleries
- Lead magnets like “Get a Free Estimate” or “24/7 Emergency Services”
- Retargeting ads for quote visitors or past clients
- Email + SMS for service reminders, seasonal deals
- Loyalty & referral offers to drive word-of-mouth
- Call tracking, form heatmaps, and visitor recordings
- A/B testing for landing pages and service offers
- Scalable campaigns for multi-location or growing service businesses
We Help These Types of Home Service Businesses Succeed
- Plumbers, Electricians & HVAC Pros
- Appliance Repair Services
- Roofing, Siding, & Window Contractors
- Remodeling & Renovation Companies
- Landscaping, Lawn Care, & Tree Services
- Pest Control, Home Cleaning & More
Book Your Free Discovery Call
Tired of inconsistent leads? Let’s build a strategy that brings in real customers—every week.
Why Contractors Choose MD Astra
Deep Industry Experience
We understand what converts in the home services marketing world—and what doesn’t.
PPC for Home Services Done Right
Our Google Ads and LSA strategies ensure you're visible when leads are ready to call.
Facebook Ads That Actually Work
We create scroll-stopping Facebook and Instagram ads for contractors that generate real leads.
Hyper-Local Targeting
From your ZIP code to your radius—we help define and dominate your exact service area.
Quick Fixes + Smart Strategy
From fixing low-performing pages to building a long-term funnel, we cover it all.
Our Core Digital Marketing Services
Paid Advertising (Meta, Google & More)
Attract high-intent customers. Maximize ROI.
- Meta (Facebook/Instagram), Google, YouTube, and Local Ads
- Budget planning and real-time optimization
- High-converting creatives: carousels, video, banners
- Audience targeting by demographics, interest, behavior
- A/B testing and ad performance improvement
- Retargeting to convert lost visitors into customers
Content Creation
Visual storytelling that drives clicks, shares, and sales.
- Professionally designed image posts and Reels/Shorts
- Carousel & infographic content for education and engagement
- Monthly content calendar aligned with trends and promotions
- Caption writing with emojis, hashtags, and CTAs
- Localized & seasonal content strategy (festivals, events)
- Creative for both organic and paid use
Search Engine Optimization
Stay top-of-mind. Nurture. Convert. Repeat.
- Keyword and competitor research for strategic advantage
- On-page optimization with keywords, meta tags, and content structure
- Technical SEO for speed, mobile-friendliness, and crawlability
- High-authority backlink building and off-page SEO
- Local SEO for Google Business Profile and local citations
- Integrated SEO + SEM strategies for maximum visibility
Website Development
Build fast, rank higher, convert better.
Paid Advertising (Meta, Google & More)
Attract high-intent customers. Maximize ROI.
- Meta (Facebook/Instagram), Google, YouTube, and Local Ads
- Budget planning and real-time optimization
- High-converting creatives: carousels, video, banners
- Audience targeting by demographics, interest, behavior
- A/B testing and ad performance improvement
- Retargeting to convert lost visitors into customers
Content Creation
Visual storytelling that drives clicks, shares, and sales.
- Professionally designed image posts and Reels/Shorts
- Carousel & infographic content for education and engagement
- Monthly content calendar aligned with trends and promotions
- Caption writing with emojis, hashtags, and CTAs
- Localized & seasonal content strategy (festivals, events)
- Creative for both organic and paid use
Search Engine Optimization
Stay top-of-mind. Nurture. Convert. Repeat.
- Keyword and competitor research for strategic advantage
- On-page optimization with keywords, meta tags, and content structure
- Technical SEO for speed, mobile-friendliness, and crawlability
- High-authority backlink building and off-page SEO
- Local SEO for Google Business Profile and local citations
- Integrated SEO + SEM strategies for maximum visibility
Social Media Campaigns
Build loyal communities and boost engagement.
Product & Brand Photoshoots
Be seen, remembered, and craved.
