Digital Marketing for Real Estate Agents & Agencies
Stand Out Locally. Capture More Listings. Close More Deals.
Are You Struggling to Get Quality Leads Consistently?
You’re not just selling properties—you’re building trust, guiding life-changing decisions, and navigating a competitive local market. But if you’re still relying on referrals, Facebook Marketplace, or Zillow leads, you’re leaving money on the table.
You may be:
- Paying for leads that never respond
- Getting clicks but no inquiries
- Posting listings but struggling to build a personal brand
- Competing against agents with more visibility
Why Real Estate Marketing Requires a Specialized Strategy
Buying or selling a home is one of the most emotional, high-stakes decisions your clients will ever make. Your online presence needs to reflect professionalism, inspire confidence, and position you as the trusted local expert.
Our real estate marketing strategies are tailored to:
- Attract high-intent buyers & motivated sellers
- Build trust through neighborhood-specific content
- Capture leads before they hit a competitor’s inbox
Our Funnel Strategy for Real Estate Success
- Local SEO for real estate agents: Rank for phrases like “top realtor near me” or “homes for sale in [City]”
- Google Ads for realtors targeting buyers, FSBO sellers, and investors
- Facebook and Instagram ads for real estate featuring listings, walkthroughs, and client wins
- High-converting lead magnets like “Free Home Valuation” or “Ultimate Buyer’s Checklist”
- Landing pages with agent bios, property listings, and video testimonials
- Email drip sequences for buyer/seller funnels (e.g., “downloaded a guide”)
- Chat automation via Messenger or WhatsApp for faster replies
- Monthly newsletters and real estate market updates to stay top-of-mind
- Retargeting ads for site visitors: “This home just dropped $10k—schedule a showing today!”
- Personalized appointment funnels for property tours or consultations
- Campaigns to boost Google reviews and local reputation
- SMS/email updates for listing changes and open house reminders
- CRM integration with tools like Follow Up Boss, Real Geeks, or kvCORE
- Track form submissions, phone calls, and open house RSVPs
- A/B test property ad creatives and lead magnets
- Monthly reporting + growth-focused strategy adjustments
We Help:
- Solo realtors building their personal brand
- Boutique real estate agencies needing a consistent digital presence
- Real estate teams looking to automate and scale
- Investor-focused firms needing motivated seller leads
Ready to Get Found, Trusted, and Chosen First?
Let’s make your name the first one homebuyers and sellers think of.
Why MD Astra for Real Estate Marketing?
We Speak Realtor
From MLS rules to listing photography—we understand the real estate landscape and what buyers and sellers actually care about.
Local Focus, Smart Scaling
We use PPC for realtors and SEO for real estate agencies to dominate your zip code—whether you're selling condos or luxury estates.
Content That Converts
We create video tours, reels, and carousel posts that earn engagement, save shares, and real leads.
Real Estate Lead Generation Pros
We don’t just bring traffic. We bring showings, appointments, offers—and closings.
Our Core Digital Marketing Services
Paid Advertising (Meta, Google & More)
Attract high-intent customers. Maximize ROI.
- Meta (Facebook/Instagram), Google, YouTube, and Local Ads
- Budget planning and real-time optimization
- High-converting creatives: carousels, video, banners
- Audience targeting by demographics, interest, behavior
- A/B testing and ad performance improvement
- Retargeting to convert lost visitors into customers
Content Creation
Visual storytelling that drives clicks, shares, and sales.
- Professionally designed image posts and Reels/Shorts
- Carousel & infographic content for education and engagement
- Monthly content calendar aligned with trends and promotions
- Caption writing with emojis, hashtags, and CTAs
- Localized & seasonal content strategy (festivals, events)
- Creative for both organic and paid use
Search Engine Optimization
Stay top-of-mind. Nurture. Convert. Repeat.
- Keyword and competitor research for strategic advantage
- On-page optimization with keywords, meta tags, and content structure
- Technical SEO for speed, mobile-friendliness, and crawlability
- High-authority backlink building and off-page SEO
- Local SEO for Google Business Profile and local citations
- Integrated SEO + SEM strategies for maximum visibility
Website Development
Build fast, rank higher, convert better.
Paid Advertising (Meta, Google & More)
Attract high-intent customers. Maximize ROI.
- Meta (Facebook/Instagram), Google, YouTube, and Local Ads
- Budget planning and real-time optimization
- High-converting creatives: carousels, video, banners
- Audience targeting by demographics, interest, behavior
- A/B testing and ad performance improvement
- Retargeting to convert lost visitors into customers
Content Creation
Visual storytelling that drives clicks, shares, and sales.
- Professionally designed image posts and Reels/Shorts
- Carousel & infographic content for education and engagement
- Monthly content calendar aligned with trends and promotions
- Caption writing with emojis, hashtags, and CTAs
- Localized & seasonal content strategy (festivals, events)
- Creative for both organic and paid use
Search Engine Optimization
Stay top-of-mind. Nurture. Convert. Repeat.
- Keyword and competitor research for strategic advantage
- On-page optimization with keywords, meta tags, and content structure
- Technical SEO for speed, mobile-friendliness, and crawlability
- High-authority backlink building and off-page SEO
- Local SEO for Google Business Profile and local citations
- Integrated SEO + SEM strategies for maximum visibility
Social Media Campaigns
Build loyal communities and boost engagement.
Product & Brand Photoshoots
Be seen, remembered, and craved.
